Beautifully crafted kitchens deserve beautiful chinaware and when this can be combined with supporting British craftsmanship it is a winning combination. 

William Edwards founded his eponymous company after graduating from the Royal College of Art in 1993. Choosing to site his factory in Stoke-on-Trent, the traditional heartland of the English potteries, William creates bespoke bone china for private clients, palaces and the finest restaurants and hotels throughout the world.

When William decided to launch a retail collection of bone china to suit today's lifestyle Martin Moore was the natural choice to showcase it. Both companies share a passion for traditional craftsmanship teamed with state-of-the art production techniques and a heritage of creating pieces with an understated elegance that will stand the test of time. Equally importantly both companies also strive to support British manufacturing at grass root level.

The eight edited collections are ideally suited to relaxed kitchen dining; from the crisp architectural lines of the Metropolitan and Orangery ranges to the delicately decorated Willow design.